Horien is a sub-brand of Hydron, which was launched in 2009 with no branding process. It’s target audiences are tier 2 or 3 cities who were born after 1990s. With no branding solutions, Horien cannot deliver clear product message to their target audiences. Therefore, Horien needs a solution to help her build their brand image, attract audiences attention and hold some events to get them involved in.
