Why Crossover Marketing?

Art & Fashion can express the most elevated and progressive aesthetics, tendencies, and ideals to which human beings can aspire. It represents beauty, solace, talent, brilliance, genius, vision, and the materialization of hope, faith, and the courage of conviction. The artists has become the one who is doing long-term thinking about what is happening, and reflect back to us through works of art. With a vision to match brands with artists as a way to create unique marketing experiences, while helping up and coming artists connect with brands in a meaningful, mutually beneficial relationship, we launched this specialized practice in brokering deals between artists and brands. Today, there are already many successful examples of marriage between brands and art for the sake of marketing. As long as there has been a need to market products or services the art world has provided both ideas and credibility for many a well-known campaign. Selected approaches include: Commission artists to create work in accordance with marketing strategies.

Why Digital Transformation?

Digital Transformation that Disrupts your Industry,Not your Business

Digital transformation is not just about updating your website. It transforms, streamlines, modernizes and serves your business for a truly customer-centric business model.

We help brands uncover their potential and become the leader in their industry. We work with existing systems or integrate new solutions to enhance your internal processes. From improving process efficiency to providing awe-inspiring customer experiences, our team has proven expertise in:
CRM solutions and API connectivity;Digital systems architecture;Technology design and build;Auditing existing in-house systems;Customer-centric solutions and user experience.

With digital buyer penetration looking to hit 81% of its 1.34 billion population, there is no doubt that China is an enticing market for foreign companies looking to do business, yet many rely on third-party platforms or distributors to build their brand with little control on how this is done.

Loftooo & IMS Group offers brands a convenient solution to connecting with customers in the China market