Bosch POP-UP Store 欢乐颂快闪店

Ode to Joy  Jessica 2017

Bosch Appliances kitchens in 12 cities across the country in 2017, landing Andy’s kitchen in the TV drama  Ode to Joy  in various cities.

Our design task : how to use the approach of Pop-up store to present the kitchen of Ode to joy, with full visual symbols and deliverability.

Solution: The heart of joyful joy is to convey happiness. Bosch appliances advanced modern kitchen is also a joy to millions of families. We use a large product corrugated box as the appearance carrier, which is filled with Bosch’s experience of consumption. .





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